Why pursue SEO?
Search Engine Optimization (SEO) refers to everything you can do to improve your ranking on organic (as opposed to sponsored) search results of popular search engines (primarily Google since it handles the highest search volume — by far). Ranking high on the first page for relevant keywords can help you attract new qualified customers who are specifically searching for products and services that your business provides. Generally, the higher you appear on the first page for your target keywords, the more traffic and (with a well-designed site) the more qualified customers you acquire.
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In September 2009, the folks at Kirk Marketing engaged Eight Leaves Marketing to revamp the functionality of their website and to perform organic search engine optimization. Kirk Marketing is a provider of direct marketing, printing, and mailing services in Vancouver, Canada. The company began as a small, family-owned business and has grown to become one of the largest independent printing and direct mail houses in Western Canada serving clients across North America.
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Check out our HowTo on Google Local Listings for more information on how to get listed.
The world of printed Yellow Pages is dying fast. Now-a-days, most of your target customers will search for your services on popular search engines. Google continuously works to improve their relevance in local search by emphasizing local business listings tagged in different industries. For example, a quick search for “lawyers in edmonton” will yield a listing of Law Practices in Edmonton (see below) with a Google Maps display to the left. This is prime real-estate on the search results page, and ranking highly in this area can significantly boost traffic to your site. Better yet, the people visiting via local search are highly qualified prospects with good potential to convert to customers. Don’t miss out on this traffic; if you haven’t already done so, you need to (at the very least) claim your Google Listing today. Then, an ongoing SEO effort will also help you appear higher in this important list.
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Check out our Google Local Maps & Listings post for more information on why you should get listed on Google Local and other local listings.
To claim or add your business to Google Canada Local, go to Google Local and click the “Add new business” button. Fill out the forms that follow and you’re set to go. Below are some guidelines for some of the information to provide.
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Our Fresh Ideas Plants are sprouting up on office desks all over Edmonton! Our Friendly Fresh Ideas Delivery Team is delivering pint sized introductory plants to offices all around town. We’d be happy to deliver one to you too, so just give us a ring. Thanks for stopping by!
